How do you help people navigate healthcare?
Rightway helps employers reduce healthcare costs and pharmacy spend by 15% through navigation and guidance. By inserting clinicians and pharmacists into the member care journey, the company guides over a million members to the highest-quality healthcare and optimal medications.
Combining a user-friendly mobile app with a team of live, dedicated healthcare guides, Rightway’s care navigators are available to answers member questions, take time-consuming tasks off their hands, and guide employees to make better and more cost-effective decisions.
I work with the Design Team, Member Marketing, and Growth Marketing teams to create brand communications for prospects, clients, members, and other audiences.
Design System
Brand Refresh
Rightway collaborated with design firm Red Antler to revitalize its brand. Leveraging existing brand equity, the objective was to develop a versatile, multichannel design system that underscores Rightway’s expertise and leadership in healthcare navigation. I was a member of the team responsible for learning and applying the new design system to 217 marketing assets, including landing pages, emails, presentation decks, and collateral.
Benefits Management
I created responsive email templates in Figma for export to the Salesforce Pardot and Iterable email marketing platforms.
Presentations
Growth Marketing
I design Pitch Decks and Product Decks for the Member Marketing and Growth Marketing teams. Here are a few sample screens.
Collateral
Growth Marketing
I design collateral for the Member Marketing and Growth Marketing teams, introducing customers to Rightway’s easy-to-use technology and personalized care navigation. Using a variety of templates, I developed marketing materials that included everything from one-page flyers to detailed case studies and infographics.
One-Page Layouts
Two-Page Layouts
Multi-Page Layouts
Infographics
