Education

Learning Design

Product Design

Design Management

Visual Design

Developed innovative, data-driven STEM and Literacy products and instructional tools that supported / empowered classroom teachers and improved learning outcomes for students

Educational Epiphany

• Built the brand by spearheading development of core literacy products purchased by 99% of clients; Increased sales by 433%
• Contributed to increase in reading proficiency levels of 20 – 60% in schools in Alabama, Arkansas, Arizona, Georgia, Maryland, and Tennessee

Carnegie Learning 

• Reimagined the middle and high school math experience earning perfect EdReports scores in 3 gateways for middle school
• Satisfied 7 customer pain points, making the curriculum more accessible and engaging while maintaining content fidelity

Curriculum Associates

• Refreshed the core math brand by establishing a functional and beautiful design system
• Introduced 5 visual modes of math representation to increase student engagement and build confidence

Scholastic

• Concurrently managed 8 multichannel product components (mobile, tablet, web, whiteboard, and print) for math and literacy intervention products
• Created wireframes, prototypes, and information flows for digital platforms and games
• Modernized workflow and processes by leading the transition from Waterfall to Agile
• Supervised design teams of up to 4 serving as key conduit between design, content, and development teams

Benchmark Education

• Designed digital and print books introducing young children to the pleasure of reading and older children to potential growth careers in STEM (Science, Technology, Engineering, and Mathematics)
• Sourced imagery; commissioned illustration; selected and supervised vendors
• Negotiated and managed production timelines, estimates, contracts, and billing

College Board

• Implemented asset management systems (CMS and DAM) for multichannel publishing workflow
• Evaluated and optimized legacy designs; built extensible systems for modularized content
• Facilitated acceptance by creating wiki documentation; trained and coached over a dozen people
• Reduced reliance on external vendors, saving time and money

Online Learning

Visual Design

2U / EdX

Created intensive, accelerated online learning experiences for 40M+ adult learners worldwide

• Reduced the digital talent skills gaps for enterprise clients (e.g., Amazon, Netflix) by retraining employees in market-driven programs in Artificial Intelligence, Cybersecurity, Data Analytics, Fintech, Full Stack Development, UI/UX Design, Product Management, Project Management
• Translated complex technical concepts into visualizations, creating instructional content supports for the learning design platform
• Implemented / maintained brand guidelines and templates, ensuring consistency, quality, and fidelity
• Researched and informed internal teams of inclusive practices: Design Thinking, Accessibility, and Color Vision Deficiency (CVD)
• Collaborated with and supported distributed teams of curriculum engineers, instructional designers, editors, and animators

Data Analytics and Workflow Technology

Visual Design

Production

Outsourced Growth Marketing

Delivered real-time financial market coverage and analysis for a B2B investment audience

• Spotlighted proprietary apps, research, data, and predictive analytics in use cases, fact sheets, reports, presentations, social media ads, signage
• Transformed complex concepts into compelling visual narratives for buy side and sell side investors

Wealth Management 

UX/UI Design

Visual Design

Production

Merrill Lynch

Developed integrated marketing solutions for the Chief Investment Office (CIO)

• Improved the user flow and interface of an online authoring platform resulting in an overall site use increase of 35 – 50% and a Gramercy Institute Financial Marketing Strategy Award
• Developed integrated marketing solutions providing thought leadership and wealth management guidance
• Collaborated with analysts and economists to provide thought leadership / wealth management guidance; transformed complex data into compelling visualizations and infographics

Healthcare

UX/UI Design

Visual Design

Production

Rightway

Guided employees to expert clinical support with personalized guidance while helping employers reduce costs and pharmacy spend by 15%

• Created on-brand landing pages, fact sheets, presentations, social media posts, and use cases promoting the company’s healthcare navigation and pharmacy benefits manager (PBM) platforms

Pharmaceutical

Visual Design

Production

The Bliss Group

Designed for stakeholders and influencers within the policy and biopharmaceutical research and  development communities

• Facilitated MSD Japan (Merck) transition to Agile; achieved twin goals of organizational and workforce transformation
• Partnered with policy, research, and development communities to improve public health and well-being and bring new medications to patients in need

Broadband

UX Design

Pivot

Upgraded website for rural customers to function as both community resource and informational hub

• Iterated low-to-mid fidelity interactive wireframes transforming a decade old design to a new, modern, usable interface
• Collaborated with distributed product team to organize web content and map user journey

Packaging
and Branding

Design Management

Production

Colgate

• Supervised product development for 4 Oral Card brands reaching record high annual toothpaste market share of 34.8%
• Enforced graphic standards, ensuring product-line fidelity and brand compliance
• Explored printing techniques, specialty inks, varnish effects, and substrates with packaging engineers / vendors
• Managed domestic and international vendors, from contract negotiation to day-to-day supervision

M.A.C. Cosmetics

• Produced packaging prototypes and pre-press mechanicals for Mini M.A.C., the travel size product line of M.A.C cosmetics.

Toast

• Built packaging prototypes, production templates, and pre-press mechanicals with printer guidelines
• Developed a brand style guide to onboard future vendors

Aysling

• Produced interactive catalog apps for mobile devices and tablets in five languages: English, Spanish, French, Chinese, and Korean