Health

Developing a visual identity system for a premium tea brand.
Improving the employee healthcare experience while decreasing costs for employers.
Bringing new solutions and medications to patients in need.
Creating quality oral healthcare products — since 1873.
Using data, technology and creativity to build brands.
Introducing a cure for yeast infections that’s easier to swallow.
Teaching Florida students about the dangers of tobacco use.
Looney Tunes characters help families pick more nutritious food for their children.

User Experience

Upgrading the user experience of rural broadband consumers.
Improving an online authoring tool used to create customized marketing materials.
Using the Japanese origins of Agile methodology to empower employees.
Expanding career pathways for students from historically underrepresented communities.
Teaching the basics of creating user-friendly interfaces.
Learning how and why to design for people with less than perfect vision.
An accessible, effective framework for reading instruction.

STEM Careers

Teaching the data science skills that employers value most.
Building intensive digital learning experiences using the Canvas LMS platform.
Preparing students for financial technology careers.
Learning how to protect systems, networks, and programs from digital attacks.
Teaching students to define the why, when, and what of product development.
Learning software development life cycle methodologies.
Making STEM-related careers accessible and engaging for students.

Finance

Delivering real-time financial market coverage and analysis.
Delivering tactical and strategic portfolio guidance and goals-based advice.
Teaching financial literacy to college-bound students through a scholarship contest.
The Pet Card could be Chase's most popular credit card.

Math

Rethinking the visual presentation of scientifically-proven math curriculum.
Helping students become independent mathematical thinkers.
Developing software that gets young students excited about learning math.
Blending instruction and technology to help students become stronger and more confident with math.
Helping students at all levels of mathematical proficiency catch up and keep up.

Literacy

Helping all students read at or beyond developmental expectations.
Comprehensive support and engaging strategies to enhance foundational early literacy skills.
Developing language acquisition skills through commonly-used idioms and expressions.
Helping students become more proficient readers through differentiated small–group instruction.
Teaching students to recognize and identify elements of music.
Nurturing a lifelong love of reading.
Using data to individualize and differentiate reading instruction.

History

250 inspirational stories of African American achievement preserved for generations to come.
Exploring the role of music in America’s cultural heritage.
Teaching the culture and traditions of Texas in Benchmark Education's Spot On Social Studies series.
Working to make classrooms—and the world—unsafe for bigotry and intolerance.
Using the “People’s Document” to inspire and empower students to participate in civic life—and VOTE!

What Did You Do For Pure Leaf?

Toast, a brand strategy and design firm design with over 20 years of product development experience, hired me to assist in the development a visual identity system for a new beverage brand, Pure Leaf.

My role:

  • prototyped packaging for hot, iced, bagged and loose-leaf teas
  • created production templates and pre-press mechanicals with printer specifications
  • developed a brand style guide to onboard future vendors
MobilePackagingLabelsSpecificationsStyle Guide

Mobile

Branding Website

Although not part of the original assignment, I just couldn’t resist designing a branding website.

Pure Leaf Tea Mobile
Pure Leaf Tea Mobile

Packaging

Pure Leaf Tea Jars

Labels

Pure Leaf Label

Specifications

Pure Leaf Specs

Style Guide

Brand Extension

Pure Leaf Style Guide