Abbe is experienced.
I transform complex content and data into accessible, engaging designs that get results.
Companies in the education, finance, healthcare, and marketing industries hire me to create and improve their multichannel products and services.
As a multidisciplinary designer, I’m really good at connecting ideas from different disciplines because complex problems don’t always fit neatly into one category.
With a background in advertising and fashion pattern making, my work is interwoven with imagination, structure, and iterative technique. I ask the right questions, plan and manage design projects from start to finish, and am always willing to go the extra mile to get it right.
I am proudest of the mission-driven work I’ve done to:
- increase reading proficiency
- make math less scary
- bring new medications to market
- provide financial guidance
- warn about the dangers of tobacco
- empower young people to participate in civic life and vote
Recent projects: simple-to-complex software, websites, landing pages, email, social posts, digital assets, data visualizations, packaging, presentations, marketing collateral, signage, ebooks, print books, white papers, logos, design systems, and style guides.
Expertise
- Designing consistent customer experiences across platforms and channels
- Blending creative direction, project management, hands-on design, and production
- Striking the right balance between aesthetics and functionality
- Managing projects, processes, deadlines, and expectations
- Collaborating / supporting cross-functional and distributed teams in fast-turnaround environments
Professional Highlights
Learning Design
Product Design
Design Management
Visual Design
Developed data-driven instructional tools (Pre-K–Gray) to support teachers, engage students, and improve learning outcomes
Kiddom
- Bridging digital and print curricula through an integrated design system
- Evaluating and synthesizing high-quality content across 2 media platforms and 3 distinct subject areas
- Establishing design patterns to improve legibility, consistency, and scalability; formulating a unified visual language to align with educational goals
- Prototyping clear and usable learning paths to strengthen teacher effectiveness and boost student learning
- Working collaboratively with the ContentOps, Product Design, and Engineering teams to establish schema markup for automated multichannel publishing, aiming to streamline implementation processes and achieve significant time and cost savings
Trilogy / 2U
- Developed intensive, accelerated online learning experiences for 2U’s global network of over 40M+ adult learners, aimed at bridging the digital skills gap for enterprise clients such as Amazon and Netflix. These programs focused on retraining employees in market-driven subjects, including Artificial Intelligence, Cybersecurity, Data Analytics, Fintech, Full Stack Development, UI/UX Design, Product Management, and Project Management
- Translated complex technical concepts into instructional content supports for the learning design platform
- Researched and informed internal teams of inclusive practices: Design Thinking, Accessibility, and Color Vision Deficiency (CVD)
- Implemented / maintained brand guidelines and templates, ensuring consistency, quality, and fidelity
- Collaborated with and supported distributed teams of curriculum engineers, instructional designers, editors, and animators
Educational Epiphany
- Spearheaded brand development
- Launched 6+ products purchased by 99% of clients driving sales increase of 433%
- Strengthened educator effectiveness and student outcomes, resulting in reading proficiency growth of 20 – 60% in K–12 schools in Alabama, Arizona, Arkansas, Georgia, Maryland, South Carolina, and Tennessee
Carnegie Learning
- Reimagined the Middle and High School Math Solution earning perfect scores in 3 gateways from EdReports
- Satisfied 7 customer pain points by visually aligning print, adaptive software, and assessments
Curriculum Associates
- Refreshed the Ready® Classroom Mathematics brand by creating an aesthetically pleasing and highly functional design system
- Introduced 5 visual modes of math representation to increase student engagement and build confidence
Scholastic
- Served as key conduit between design, content, and development teams
- Concurrently managed 8 multichannel products and multiple teams of 4 designers
- Created wireframes, prototypes, and informational flows for digital platforms and games
- Modernized workflow and processes, led the transition from Waterfall to Agile
Benchmark Education
- Designed digital and print books introducing young children to the pleasure of reading and older children to potential growth careers in STEM (Science, Technology, Engineering, and Mathematics)
- Sourced imagery; commissioned illustration; selected and supervised vendors
- Negotiated and managed production timelines, estimates, and contracts
Data Analytics and
Workflow Technology
Visual Design
Production
Delivered real-time financial market coverage and analysis for B2B investment clients
- Spotlighted proprietary apps, research, data, and predictive analytics in use cases, fact sheets, reports, presentations, social media ads, and signage
- Transformed complex concepts into compelling visual narratives for buy side and sell side investors
Wealth Management
UX/UI Design
Visual Design
Production
Developed integrated marketing solutions for the Merrill Lynch Chief Investment Office (CIO)
- Improved the user flow and interface of an online authoring platform resulting in an overall site use increase of 35 – 50% and a Gramercy Institute Financial Marketing Strategy Award
- Collaborated with analysts and economists to provide thought leadership / wealth management guidance to 15,000+ advisors
- Transformed complex data into compelling visualizations and infographics
- Conducted audits and QA review ensuring conformity with brand guidelines
- Formulated a unified visual language by identifying and establishing design patterns
Healthcare
UX/UI Design
Visual Design
Production
Contributed to 15% reduction in healthcare costs and pharmacy spend for Rightway’s clients
- Designed on-brand landing pages, emails, social media posts, case studies, and presentations promoting the company’s healthcare navigation and pharmacy benefits manager (PBM) mobile app
Pharmaceutical
Visual Design
Production
Designed for stakeholders and influencers within the policy and biopharmaceutical research and development communities
- Facilitated MSD Japan (Merck) transition to Agile; achieved twin goals of organizational and workforce transformation
- Partnered with policy, research, and development communities to improve public health and well-being and bring new medications to patients in need
Packaging
and Branding
Design Management
Production
Supervised product development for 4 Colgate Oral Card brands reaching record high annual toothpaste market share of 34.8%
- Enforced graphic standards, ensuring product-line fidelity and brand compliance
- Explored printing techniques, specialty inks, varnish effects, and substrates with packaging engineers / vendors
- Managed domestic and international vendors, from contract negotiation to day-to-day supervision